I created the logo and other essential brand elements for the Soulful Work campaign, a brand-agnostic awareness campaign aimed at inspiring the next generation of cybersecurity talent.

The logo uses a combination of font styles and weights, creating a connection between the two words (“Soulful” and “Work”) to show the importance of linking one’s employment with their purpose and passion.

The visuals consist of vibrant gradients and striking portraits with animation overlays, depicting individuals as fearless protectors.